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Showing posts with label Fashion. Show all posts
Showing posts with label Fashion. Show all posts

Wednesday, September 16, 2009

D&G new commercial


The first time I saw this commercial on the back cover of a magazine, I went crazy! OMG, so much beauty and perfection on only one page! They could have had one of them it would have been great, but they had all of them: Claudia Schiffer, Naomi Campbell, Eva Herzigova, Fernando Fernandes, Noah Mills AND Tyson Ballou... That's it? No guest star?!?
Then the first thing that hit me was: "I'm wondering how much this marketing campaign has cost...". I know, I'm so materialistic... Later,I saw that they had also made a TV commercial, which must have cost even more...

But after a second thought, maybe it hasn't cost too much: the girls are not the latest most wanted models and the guys are not the most famous one either...
Let's imagine how this could have been more expensive: Gisele Bündchen, Heidi Klum, David Beckham, Cristiano Ronaldo...?

Any other ideas?

Wednesday, July 29, 2009

Hollister

Hollister


Today I went to this store Lionel told me about: Hollister.
I've got to say it's exactly the same as Abercrombie & Fitch, less the perfume in stores and the overpricing. Loud music, dark environment, bright-color polos and shirts, destroyed jeans, hot models photos... I could go on and on on the similarities.
And with good reason: Hollister is a brand by A&F !
So my thoughts are: it's a great store, it's a not too expensive way to wear cool and relax clothes, but there's still one flaw for me, it's just not A&F.

Ok ok, I'm a brand-addict. I know it and I accept it ! Or maybe I'm just not in Hollister's target market anymore...

Wednesday, July 22, 2009

Store on Roberston: H-L-N-R

H-L-N-R

I was on Robertson yesterday, still exploring the "Avenues of Art & Design" neighborhood, when I saw this store. I had to have a look at it, all the more so as both the clerks were kind of cute. The store was very nice and well but I didn't know at that time that part of the attraction was.... the bathroom! Have a look at this.

It also appears that this store is "one of the world’s first eco-concept retailers".

If you want to understand why H.Lorenzo has chosen this place, you can read this.
(H-L-N-R stands for H.Lorenzo North Robertson)